Amazon (USA) - Prime Video has announced the launch of an AI-assisted dubbing pilot program, aiming to make movies and series more accessible to a global audience. This new feature will allow titles that previously had no dubbing available to now be enjoyed by viewers in various countries and territories.

With an extensive catalog of content from different parts of the world, Prime Video seeks to overcome language barriers and offer its customers more viewing options. Starting today, AI-assisted dubbing will be available in English and Latin American Spanish for 12 licensed movies and series, including titles such as El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.

"At Prime Video, we believe in enhancing the customer experience through practical and useful AI innovations," said Raf Soltanovich, VP of Technology at Prime Video and Amazon MGM Studios. "AI-assisted dubbing will only be applied to titles that do not have dubbing support, and we are excited to explore new ways to make movies and series more accessible and engaging."

The pilot program follows a hybrid approach, combining the expertise of localization professionals with AI technology to ensure rigorous quality control. This innovative process enables the adaptation of content that would otherwise not be available to a wider audience.

In addition to dubbing, Prime Video already offers other accessibility features, such as subtitles, closed captions, and audio descriptions, which are essential for a more inclusive streaming experience. With over 200 million customers worldwide, the platform reinforces its commitment to providing more language options, ensuring that users can enjoy their favorite movies and series regardless of their location.