Material Transfer (United States) - Customer Insights Drive New “Inspiring a Better Way” Brand.
Based on market research insights, Material Transfer (MTS), an industry leader in the custom design and manufacture of bulk material filling, conditioning and discharging systems, announced today the launch of its new brand. The Inspiring a Better Way brand showcases what customers value most: Material Transfer’s ability to leverage years of experience delivering customized, high-performing bulk handling equipment and systems across industries and applications to truly transform their operations.
“We’re extremely gratified that our customers view us as product visionaries that can quickly turn their
bulk material handling challenges into new operational advantages. Many recognize that they come to
us with problems they don’t know how to solve,” said Scott Nyhof, President. “We believe our problem-
solving capabilities are rooted in our singular focus on bulk material handling, the customization
expertise of our teams and our commitment to designing customized solutions that make a meaningful
difference in our customers’ operations.”
The research was also used to inform Material Transfer’s new website, which has been redesigned to
optimize the user experience. The new site includes, enhanced design functionality, SEO-rich content
and product information that showcases unique product line functionality and easy access to a robust
According to Nyhof, “In today’s fast-changing, highly competitive markets, our customers are looking for greater value, improved efficiencies, longer, maintenance-free machine life and safer, healthier work environments. The Inspiring a Better Way brand drives us to ensure that everything we do for our
customers – from their first interaction, to the design and build process, to aftermarket services that
enhance productivity and ROI – is designed to find the better way.”
About Material Transfer:
Headquartered in Allegan, MI, Material Transfer & Storage (MTS) is an industry leader in the custom
design and manufacture of bulk bag filling, conditioning and discharging systems for dry powders and
bulk solids. For more than 30 years, MTS has been guided by the principle of building products the way they should be built: robust in design, elegant in operation, simple to use and easy to maintain.