Digital fireworks with a love of detail

BMW Group (Germany) - Press Release: The new MINI family is taking a leap into the digital age and celebrating a premiere: the MINI Interaction Unit i...

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BMW Motorrad Presents BMW Motorrad MetaRide

BMW Group (Germany) - Press Release: BMW CE 02 can be experienced in the digital brand space. The new BMW CE 02 represents a new way of accessing t...

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BMW Motorrad Presents ConnectedRide Smartglasses

BMW Group (Germany) - Press Release: Innovative motorcycle goggles with head-up display technology. What was still considered science fiction a few...

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BMW Group partners with AirConsole to bring casual gaming to vehicles

BMW Group (Germany) - Press Release: AirConsole and the BMW Group have entered into a partnership that will bring casual gaming to new BMW vehicles st...

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